Apr 02 2009
Brand New
Posted by in Social Media, Tallgirl
I recently discovered this blog, discussing packaging and branding changes. I find myself strangely drawn to the hits and missteps of branding — yes, I’m looking at you for the latter, Wisconsin.
And while we’re on the topic of branding, you really ought to read this post about Pepsi’s new logo strategy. Please, please, please download the PDF from the branding agency. I’m not sure if I’m a bigger fan of the references to the Golden Ratio (which they spelled Golden Ration), or the implication that the new Pepsi logo will create its own gravitational field.
